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Tuesday, 11 March 2014

8 Great Film Company Idents:

I have researched some film indents:

The Criterion Collection
It’s simple, it’s clean, it evokes a running film projector, and it serves as the intro to some of the best films in history:

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 Metro Goldwyn Mayer (M.G.M.)
This one has been around forever and ever, dating back to 1917 (per  the Wikipedia page). MGM currently is on their fifth lion, Leo, who has been used since the 1950′s.


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Tri-Star (now TriStar)
As you can guess from the image header, TriStar was bound to make an appearance. If you grew up during the 80′s, then you have a huge amount of nostalgia for Pegasus leaping over the serif font version of “Tri-Star”. The ident has since been updated but I’ll always think of this particular version:
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 20th Century Fox
Much like MGM’s lion, the fanfare and spotlights on the oversized studio name is as iconic as they come in movie theaters. Here’s one of the older versions, not that it’s changed much:
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 Columbia Pictures
Here’s another that hasn’t changed much. To my knowledge, it’s always been the robed woman holding the torch. However, they have added some motion and depth to the old gal through the years:
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 Warner Brothers
It’s extraordinarily difficult to associate this with anything other than Bugs Bunny. Somehow, that doesn’t seem like a bad thing for WB. All the same, here’s their non-Looney Tunes version:
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 Disney
Disney is one of the few major studios who HAS changed their ident quite a bit, going from a simple white-on-blue vector drawing to this more majestic piece. I have to confess, I preferred the simpler, less over-the-top version:
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)  Dreamworks
It should come as no surprise that John Williams, frequently the composer on Steven Spielberg’s films, would compose the music for Spielberg’s film company ident.

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